Today however, this perception is rapidly fading.
The approach to fitness and the market audience
has become broader and increasingly sophisticated.
The fitness facility focus has shifted to the baby
boomer, the busy professional, the entire family.
A wider audience has increased demand, and every
year more facilities open, providing more options
and creating more competition.
Progressive owners have not only recognized
this but have taken steps to portray an image
that melds with the changing customer base. An
image that is warm and welcoming. An image that
appeals to the wider audience. In short, an image
that sets their facility apart.
DuraFLEX has a look and feel that is truly unique.
The result of over 15 years of formulation and design
modification, DuraFLEX is a product that will exceed
your customers expectations in comfort, durability
and visual appeal. Set your facility apart with the
innovative look and feel offered only in the DuraFLEX
Series of Premium Fitness Flooring.